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Our position

  • ESTOC supports the opinion of many in the scientific community who believe the health risks associated with the use of Swedish snus are significantly lower than those associated with smoking tobacco products

  • Adult smokers changing to Swedish snus can reduce the health risks, however the best way of reducing risks is not to consume tobacco at all

  • ESTOC recognises there is no conclusive consensus as to what might constitute a ‘safe’ tobacco product and, therefore, no tobacco product is completely free from risk, including Swedish snus

  • ESTOC believes smokers should have access to smokeless tobacco products where the health risks have been shown by independent research to be much lower than those associated with smoking

  • ESTOC supports the rights and responsibilities of governments to regulate all tobacco products, including smokeless tobacco

  • However, such regulation needs to be based on scientific evidence, ensuring it is both fair and proportionate

  • ESTOC member companies have developed their own strict standards on which such regulations could be based

  • ESTOC welcomes further public debate on how Swedish snus can help to reduce the harm from tobacco consumption and how new regulation could be framed…

  • ESTOC welcomes constructive dialogue with the EU, governments, public health bodies and all other interest groups in seeking to present the potential benefits of lifting the ban on Swedish snus in the EU.